This is a project of my recent piece of work from my Fashion Futures Module. This was my favourite project by far as it allowed be to develop a Trend forecast booklet for a brand which was Matalan. 

I chose this brand because there are a lot of improvements that Matalan could make in order to keep up with new trends. Therefore,  it allowed me to use my key skills which were being creative and developing a booklet for a fast growing market which was females aged 16-30. 

I chose this market because social media is the biggest platform for content creators to display their work.

In addition I had to find a model and style them which was perfect for me as I would like to become a stylist in the foreseeable future.

Doing this project gave me an insight using different  resources that were available to me. As we are in the middle of a pandemic, I was able to take these photos myself using an I-phone. This was a fun task as I have a GCSE in photography, which allowed me to reuse the skills I leant and create a trend booklet which was based on Vintage summer LA. 

I developed this in my own style because I am within that target market for Matalan, being a female aged 19 who is influenced by fashion trends seen on social media.

Whilst creating this booklet, I was also inspired by my favourite female artist Lana Del Rey. As her aesthetic is old Hollywood Glamour, I was able to watch her music videos which inspired me to go with the theme being Vintage summer LA.

Therefore, developing this trend forecast booklet allowed me to put my own style and taste into the images and making sure it fits the aesthetic.

I was able to show initiative creativeness, styling and photography skills all in one project which built initiative hopefully choosing a career path which will allow me to develop these skills in the future.